ekta@thesmallwonders.com

Based in Bangalore. Working across time zones and industries

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The problem it answers

The business has outgrown the story that started it.

Find, or rediscover, why the company exists and the one measure that shows it is winning. Built from conversations with founders, leaders and teams, not from a template. Lining the company up behind it is North Star & Alignment.

From our case log. A family-run logistics group adopted new core values and a purpose across the group, and a private-equity-backed infrastructure business turned its 2030 vision into five growth metrics.

What happens, in sequence

01

Listen all the way round: founders, leaders and teams, and where it helps, customers, suppliers and investors.

02

Find the gaps between the culture you state and the culture people live.

03

Draft the purpose and the North Star.

04

Test both with the people who will live by them.

What you leave with

Purpose & North Star Discovery

A purpose people can repeat

A North Star measure

The values that follow from them

FAQ

The purpose is why the company exists. The North Star is the one measure that shows it is winning.

Because the gaps between the culture a company states and the culture its people live only show up when you ask the people who live it, and the customers and partners who feel it.

If your people can repeat it and your decisions follow it, no. If it lives on a wall, the work is to make it true again, or to find the one that is.
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ekta@thesmallwonders.com
Our Location
Bengaluru, India
Working across time zones and industries

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