Based in Bangalore. Working across time zones and industries

The problem it answers

Everyone is working hard, in slightly different directions.

One North Star, the measure that shows the business is winning, and every team able to say how its work moves it. Leadership aligns first, then teams, so priorities stop competing. Finding the North Star in the first place is Purpose & North Star Discovery; this lines the company up behind it.

From our case log. A family-run professional services firm set one big goal and a few priorities, and broke down the silos between its teams.

What happens, in sequence

01

Agree the North Star with the leadership team.

02

Map each team’s priorities to it, and settle the conflicts in the room, not over email.

03

Decide where AI can carry routine work, so more of each team’s time goes to the North Star.

04

Co-create three to five small rituals that keep the North Star in everyday conversation, and name the people who will champion them.

What you leave with

North Star & Alignment

One North Star

Each team’s contribution to it, in writing

A short list of priorities everyone has agreed

The first rituals, and the people who own them

FAQ

The one measure that shows the business is winning, tied to why the company exists. Every team should be able to say how its work moves it.

The leadership team first, then the teams. Alignment starts at the top, or the teams inherit the leadership’s disagreements.

With Purpose & North Star Discovery, which finds it. North Star & Alignment lines the company up behind it.

Through rituals. The work ends with a few small rituals that bring the North Star into everyday conversation, and the people who will keep them going.
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